Every year, businesses across Kenya launch products, enter new markets, or open new locations based on gut feel rather than evidence — and a large share of those ventures underperform or fail because the underlying demand, competitive intensity, or cost structure was never properly tested. A feasibility study is far cheaper than a failed launch, but it only has value if the research behind it is rigorous.
We conduct primary and secondary market research, competitive intelligence, consumer surveys, and feasibility studies to help you make evidence-based business decisions before investing resources. Our research combines field data collection — surveys, interviews, and focus groups with real consumers and stakeholders — with desk research and financial feasibility modelling, giving clients a grounded, honest picture of whether an opportunity is worth pursuing and, if so, how to position for it.
What's Included
- Primary market research — consumer surveys, interviews, and focus group discussions
- Secondary/desk research on market size, growth trends, and industry benchmarks
- Competitive landscape mapping and competitor intelligence
- Feasibility analysis covering market, technical, operational, and financial dimensions
- Site or location-specific feasibility studies for retail, hospitality, and real estate ventures
- Consumer segmentation and target market profiling
- A clear go/no-go recommendation backed by the underlying data
Our Process
Who This Is For
- Businesses considering entry into a new product category or geography
- Investors evaluating a venture or acquisition before committing capital
- Retail, hospitality, and real estate developers assessing a specific site or location
- Startups validating demand before building or scaling a product
- Development organisations designing programmes that need baseline market data
Why DollarEdge
- Real field data collection across Kenya and East Africa, not desk research alone
- Honest, evidence-driven recommendations — we tell clients when an opportunity is not feasible, not just when it is
- Feasibility modelling that ties market findings directly to financial outcomes
- Research teams experienced across retail, agribusiness, financial services, and development sectors
Related Services
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