Paid search can be the fastest route to qualified leads — or the fastest way to burn a marketing budget with nothing to show for it. The difference is almost always in the setup: precise keyword targeting, tightly matched ad copy and landing pages, sensible bidding strategy, and continuous optimisation based on real conversion data rather than a campaign left running unattended after launch.
We build and manage Google Ads campaigns across Search, Display, YouTube, and Shopping for clients across Kenya and the wider region, structuring every account around measurable business outcomes — enquiries, quote requests, sales, or bookings — rather than clicks alone. Budgets are allocated to what is proven to convert, wasted spend is identified and cut early, and every campaign is reported on in terms your finance team, not just your marketing team, will find useful.
What's Included
- Campaign strategy and account structure built around your specific conversion goals and budget
- Keyword research and negative keyword lists to target intent and eliminate wasted spend
- Ad copy and creative for Search, Display, YouTube, and Shopping campaigns
- Landing page recommendations to ensure ad traffic actually converts once it arrives
- Conversion tracking setup so every shilling spent can be tied to a real business result
- Ongoing bid, budget, and targeting optimisation based on weekly performance data
- Monthly reporting on cost per lead, cost per acquisition, and return on ad spend
Our Process
Who This Is For
- Businesses with a defined offer and budget who need qualified leads quickly
- Companies currently running Google Ads without clear conversion tracking or cost-per-lead visibility
- E-commerce and retail businesses that need Shopping campaigns to drive online sales
- B2B companies competing for high-intent searches from procurement or decision-makers
- Organisations that have tried paid ads before with disappointing results and want a data-driven reset
Why DollarEdge
- Campaigns structured around business outcomes and cost per acquisition, not clicks or impressions alone
- Deep familiarity with Kenyan search behaviour, seasonality, and competitive costs-per-click by sector
- Full transparency on spend and performance — you see exactly where every shilling goes
- Continuous, hands-on optimisation rather than a "set and forget" campaign left to run unmanaged
Related Services
Ready to Get Started with Google Ads & Paid Advertising?
Talk to our experts and get a tailored proposal for your organisation.